Animated video

With an animated video (explainer movie) you can get a message across clearly in a short period of time. They are ideal for explaining a product, service, innovative idea or problem in an understandable way. You can quickly clarify complex information. The core of the message is clearly presented and visually reinforced. Graphics, photos and animations support the story, which is told in just 1-3 minutes.

Usually a voice-over supports the video by providing additional explanation, but a purely musical accompaniment is also possible, with texts clarifying the graphics.

The importance of video marketing

Video remains the king of content because it is visually appealing and easy to consume. An animated video is ideally suited for websites and social media. Indeed, videos have strong appeal and are viewed quickly. The power of an animated video lies in its simple presentation and clear explanation.

At Smartpresentations we make animated videos with PowerPoint and Adobe After Effects. We start by creating a storyline that we discuss together before designing the animated video. If a PowerPoint presentation has already been created, we already have the storyline and all the graphic elements ready. In that case, we use the existing presentation as a base, which can be easily and quickly converted into an animated video.