Corporate Storytelling
Give your business character with powerful storytelling
Corporate storytelling is a convincing and clear way to communicate a company's character, uniqueness, vision and unique identity. Instead of presenting dry facts and figures, we use stories to bring the message to life.
With a powerful business story, we give a face and a character to the company. Can you describe your company or the company you work for as beautifully and specifically as you can describe your partner or best friend?
With the corporate story, you provide a description of the company and its services or products that creates a very clear picture of what the company does, what the company's objective is, what it stands for and most importantly what it wants to achieve for or with its customers.
A well-constructed company story is not only better understood but also much better remembered.
Applications of a corporate story
The corporate story is the foundation for every expression made about the company. Posts on social and business media, the corporate website, brochure and presentation. But a clear corporate story is also essential for internal communications. It offers employees a clear way to convey the story of “their” company. Also, a well-constructed corporate story offers the opportunity to make choices: what do we do and what don't we do? What direction are we going in?
A pragmatic path to a powerful corporate story
Workshop 1 (2-4 hours & 5-8 participants)
In a first workshop, we will do several thinking exercises to look for the different elements of the corporate story. The exercises link to the basics: the business hand.
The first version
Next, we get to work. As storytelling experts, we write out a first version of the corporate story. We take into account different themes: business objective, elevator pitch, different story lines, company personality, tone-of-voice, ...
Workshop 2 (1-2 hours with same participants)
In the second workshop, we take a detailed look at the document. The correct phrasing is crucial, so we consider every word. We also ask the question, “Does this align with who we are now or want to be in the future?”
A powerful corporate story
We take your vision and feedback into account. So we rework the corporate story and deliver the final corporate story.
The foundation for a presentation
The corporate story also forms the foundation for a professional corporate presentation, personalized in the corporate identity. Of course, we are happy to work this out.
