Corporate Storytelling

Give your company a clear and distinctive story

What makes your company truly unique? What do you stand for? And how do you explain that clearly to clients, employees and partners?
With corporate storytelling you translate your company's identity into a powerful and recognisable story. Not a dry list of facts and figures, but a clear and convincing storyline that sticks.
A strong company story gives your organisation character. It makes visible who you are, what you stand for and what you want to achieve.

From facts to a story that sticks

Many companies mainly communicate what they do. But success lies in making clear why you do it and how you differ from others.
With a well-built story:
  • you create recognisability and trust
  • you make your positioning clear
  • you make sure people remember you better
  • you give direction to your communication
A good test: can you describe your company as sharply and personally as you would describe a good friend or partner? If that's difficult, then your story needs work.

The basis for all your communication

A strong corporate story is not a standalone document, but the foundation of everything you communicate.
It forms the basis for:
  • your website and brochures
  • your company presentations
  • social media and marketing campaigns
  • internal communication and employer branding
In addition, a clear story helps internally when making choices:
  • what do we focus on?
  • what do we deliberately not do?
  • which direction do we want to take?

Our approach to a powerful company story

We use a pragmatic and structured approach, in which we arrive at your story together, step by step.
1

Workshop: setting the foundation

During a first interactive workshop (2 to 4 hours, with 5 to 8 participants) we search for the core of your company.
Through targeted thinking exercises we map out:
  • the identity of your organisation
  • your ambitions and objectives
  • your unique positioning
2

Developing the story

Based on the workshop, we develop a first version of your corporate story.
In it we incorporate, among other things:
  • your company objective
  • a clear elevator pitch
  • different storylines
  • your company personality and tone of voice
3

Refinement together with your team

In a second workshop (1 to 2 hours) we go through the story together.
We look critically at:
  • the right wording
  • the sharpness of your positioning
  • the question of whether the story matches who you are today and want to become
4

Finalising your company story

Based on your feedback, we further refine the story into a clear, consistent and usable corporate story.
A story that is not only right on paper, but can also be used effectively in your daily communication.

From company story to strong presentations

A developed corporate story forms the ideal basis for a strong company presentation.
We translate your story into:
a clear structure
a convincing storyline
a visually strong presentation in your house style
This way you ensure that your story is not only well formulated, but also powerfully delivered.

A more powerful story starts with a good conversation.

Book a meeting and create more impact with your story.