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Recruiting new people is not easy these days. Many companies therefore turn to the classroom, where they try to convince students who are close to graduating to come and work for them after their studies.

But can you use your standard company presentation when presenting to students?

The company presentation tells the story of your company. Who it is, what you do, services and products, etc. Not unimportant, but to convince young people you will still have to tell a different story.

Tell a story that connects with their world.

Show them what they can expect when they start working at your company. Show them that you have a specific plan for them when they begin - the first days - and a career path for the coming years. Show them how they can grow. Personally and within the organisation. Be as concrete as possible about it.

• For Flamée en partners we created a specific presentation in which they had to position themselves as a mid-sized accountancy firm among the larger agencies. We chose a specific approach and showed the career path of a few employees who had only been with the company for one, two and three years.
• For Eubelius we created a presentation to attract young potentials, in which, alongside the growth opportunities within the wider organisation, we also showed the TEAM aspect and the social character of the company.
• For construction company Houben we created a presentation that highlighted the FUN aspect with the team and the individual growth opportunities. We also showed how the streetscape changes through the realisation of unique projects.

By adapting your story to this specific audience, you can respond to what they find important while still keeping the identity of your company.

Finally, you could consider having this presentation given by one of your recently recruited colleagues. Have someone speak who is as close as possible to the group of students in terms of age and world. They speak the same language and the whole thing comes across as very authentic.

The next time you head to the classroom for potential hires:

1. Make a presentation that connects with the world of these young professionals
2. Show very concretely what they can expect from you. In terms of career, fun and social involvement
3. Consider having one of your young employees give this presentation.

Good luck with your next presentation.