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December 13, 2024
The 2024 wrap up

The 2024 wrap up

Now that we are almost closing the door on 2024, it is a perfect moment to look back for a while on an eventful year.

2024 was an undulating year (as a keen golfer I like to use this term 😉) with various highs, lows, adjustments and innovations. We saw change in our economy and technology. Artificial intelligence made many people nervous and curious; in any case, AI will definitively nestle into our daily lives. At the same time we saw a growing interest in strong storytelling. Bringing an authentic story that captivates and that people understand. And processed into an efficient presentation that is used at important moments. Although AI can inspire in this, it is still the craftsmanship and human creativity that are needed for it.

“It is the one who can best adapt who will survive” Darwin taught us. And we too have had to trim our sails. From hard-nosed sales and cold calling we switched to active marketing and lead generation. From May, Jarno strengthened the team to take care of our marketing and communication. That soon bore fruit. Together with the team we successfully launched two new collaborations with SlideDeck and Salesdrive.

An important highlight this year was OMconference. For the sixth time we were a fixed partner of this wonderful marketing conference organised by OMcollective. A packed Marble Hall for my keynote, that really took me by surprise. It gave me so much energy to inspire more than 200 marketing managers about the power of storytelling in a company story. It was a fantastic moment and I hope that if you were in the hall, you enjoyed it too.

Alongside many regular clients we also welcomed quite a few new clients. Clients who all see the importance of a clear and professional presentation that is used at important moments. Stellantis, Winsol, Pidpa, Hillewaere Verzekeringen, Sofie Dumont, Iris Facility Solutions, Retail Concepts, Locinox, Henco Industries, Stay C, Unil Lubricants, Algist Bruggeman, BMSvision, Futurn Holding, Foresco Packaging, Sofatech, Chep Benelux, Wolters Kluwer, Valtech Group, Kaneka Belgium, Den Berk Délice, … are just some of the new companies we were able to serve, alongside the regular clients and agencies, with strong presentation moments.

Throughout all the technological, economic and organisational changes, our personal and creative approach remained unchanged. And we want to keep doing that in the future too, to take your presentation to the next level.

Young people with brilliant innovative ideas who are so busy with their product sometimes forget how to convey their story clearly. That is why over the past year I was able to guide various start-ups with their story for, among others, VRT Sandbox. In addition, this year we once again supported the Entrepreneurship World Cup / VOKA where young entrepreneurs and businesses are given a stage. What entrepreneurship! That gives me an incredible amount of energy!

We look forward with great enthusiasm to 2025, which we start in a special way. A new year means a new start, in a new home base. During the turn of the year we ‘slide' over to our new office in Kruisem. And as you may know, a move brings with it the necessary stress. Watch the animation video here and share in our moving stress. Be sure not to forget to note down our new address: Ouwegemsesteenweg 7 box 2, 9750 Kruisem.

For 2025 I wish you an engaging year full of love and energy to embrace the challenge of the coming years. To not lapse into doom-mongering and negativity. ‘Life is what happens to you while you are busy making other plans' sang John Lennon and later Acda and De Munnik. Do what you do with great pleasure and go for it! Let your energy be contagious for the people around you.

And in the meantime we are simply ready for you again to help you further with our creativity and to provide impactful moments, in 2025 too.

Make it an unforgettable and fantastic year.

Harald

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